Welcome to Dedupe Matters. I am thrilled to have the opportunity to post messages alongside my fellow bloggers on this site. I notice as I write this that 'blog', 'blogging' and 'blogger' aren't even recognized by spell check as real words, yet blogs are quickly becoming an important tool in the way we communicate with each other.
My real job at Data Domain is all about communication, with a broad range of audiences - our sales and technical resources, our channels in every major market in the world, our technology partners and, of course, our global customer base. I am constantly challenged to find new ways to reach these audiences with the right message at the right time. This forum gives me a method to do just that, faster than any data sheet or white paper can be created. And this is the best part -- with real time feedback from you.
So I'll be using my time on Dedupe Matters to discuss my insights on content pulled directly from the sources of information that all of you rely on to get news about storage vendors, technology products and services. We will be talking about the latest product introductions, interesting case studies involving deduplication, best practices for enterprise applications and even observations from industry shows and events.
For instance, I was just in Las Vegas for an industry show for the 6th time this year, this time working the Gartner Data Center Conference. This was one of our best shows in 2008 in terms of reaching key decision makers at large enterprise companies. Sessions featuring Data Domain customers speaking about their implementations of deduplication are always a great draw for those considering the technology, and this show was no exception. Upon returning home, I saw this note from a financial analyst that had attended the show:
"The surprise standout company at the conference was probably Data Domain. Data deduplication ranked number one in the storage session polling for new technologies (w/34 percent acceptance) and the Data Domain booth was heavily trafficked."
In one respect, Data Domain and the value it offers to its customers should be a surprise to no one if I am doing my job right, but it is very gratifying to see that we have made a connection like this with a member of the storage ecosystem.
This makes me wonder -- when was your first connection to Data Domain? What was the message that really got your attention and why? I'd be willing to bet that there are some great stories out there and this would be a fun place to share them if you would like. I think mine is pretty interesting, but I will leave that story for another day.
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